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Today's bridal collections are packed with stylish designs that feel contemporary, flattering and anything but frumpy

They just eat it up

The favourable publicity Hoover enjoyed was partially deserved

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Celebrities including Kanye West, Justin Bieber and Taylor Swift even waded in on the viral phenomenon, dubbed 'The Dress That Broke the Internet'

Naked dresses have consistently come in and out of style for decades, however with cut-outs, catsuits and Brazilian Butt Lifts respectively having their moments over the last few years, it's created the perfect storm for the Poster Girl dress to go viral